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Jul 18th, 2007

... except chelada was already in use for a concoction of lime juice and Mexican dark beer, now I suppose the bastards have copyrighted the name for their vile clam juice swill. (Bud Light is bad enough without clam juice!)

Jul 18th, 2007

I'm wondering if they were supposed to put it on ice. Clamato without ice is pretty awful to me. But unlike most of my fellow Canadians I'm sorta on the fence about Clamato.

Jul 18th, 2007


They mix tomato and clam juice now? People'll drink anything...

Jul 18th, 2007

I was unaware that Clamato juice was unknown to some people? Unless like Brad implied it's a Canadian thing. Around here if you order a Caesar or Bloody Mary it's implied that it's made with clam.

Jul 18th, 2007

My father, gosh bless him, is a master at mixing up heinous concoctions of alcoholic drinks. He'll whip up a batch of Apple Schnapps, Pepsi, Chocolate Syrup, and Kahlua and talk like it's the next big thing...

but clam joice, tomato, and light beer? I don't think even he would go that far.

(makes me think a Flaming Homer)

Jul 18th, 2007

Also, isn't this a drink mix in Kingdom of Loathing?

Jul 18th, 2007

Rabid: I don't think a Blood Mary has clamato in it. Caesars are allegedly very Canadian. Here's the Wikipedia page:

"A Caesar, sometimes referred to as a "Bloody Caesar"[citation needed] or a "Clammy Mary"[citation needed] after the similar Bloody Mary, is a cocktail popular mainly in Canada."

I gotta start calling them Clammy Marys.

Jul 18th, 2007

That's cool. According to other people I make them very well. I wouldn't know because I never fucking drink them.

Jul 19th, 2007

Wow. I thought this was going to be article about some guy mixing random liquids from his pantry, not a real marketed product.

Jul 19th, 2007

Midwest US called a "juicer"
common practice by blue collar workers wanting to mask the smell of beer at work

Jul 19th, 2007

Also forgot a "Hillbilly jager bomb"

Budweiser with a shot of Mountain Dew..

Jul 19th, 2007

The also make it with regular Budweiser. I have a couple of them with Bud sitting in the fridge here at work waiting for 5 o'clock.
This was the first I heard of them, but my co-worker says he loves them and has been drinking them everyday after work. I will post how they are later.

Jul 19th, 2007

Oh boy, regular Bud, big improvement!

(Oh, ya, hey, what do you expect from a Wisconsin boy?)

Jul 19th, 2007

I am curious to hear about tdf700's chelada intel.

I mentioned this to every Canadian I could in the past two days and despite all of them being A-OK with Caesars, they uniformly thought the idea of beer mixed with clamato was "gross".

I'm not sure why it's supposedly okay with vodka, but there you go. Canadians are insane.

Jul 19th, 2007

As a Canadian, anything mixed with any form of Budweiser is gross... must try Molson + Clamato... a Molato!

And on the topic of wierd drinks: Noilly Prat Vermuthe + Spruce Beer =Sprucy Knoll

Jul 19th, 2007

I've asked a few guys over here in England and the responses were the same :

What the hell is clamato ?

* after explanation *

Why the hell would you mix that with beer ? Sounds horrible.

Jul 20th, 2007

The Chelada Review

I purchased two cans, 1 for me and 1 for my co-worker who had been having them all week. He quickly told me that the Bud Light version would have been better, but they were sold out and I wanted to try one. I have had the michelada before which is basically a bloody mary with beer and did not really care for it so I was prepared to not like it. Especially with Clamato.
I was very very pleasantly surprised.
No clam taste.
It had a slight salty lime taste. You could taste the tomato flavor, but it did not overwhelm you, and it was not thick like when made with mix.
I actually enjoyed it, and will probably be having another one today.
They seem to be popular in the Texas Hill Country as they were sold out of the Bud Light version.

Jul 20th, 2007

I live in central Pennsylvania, and I have never seen, or even heard the phrase "clamato" ever.

Heck, I even work in a grocery store.

Jul 20th, 2007

and guess what
they also have a new energy drink out

Clamato Energia

The new Energia drink from Clamato provides the energy you need for your active lifestyle.
Its made with delicious Clamato flavor, ginseng, guarana, and taurine to energize your body and mind.

Jul 20th, 2007

Clamato juice is a curiosity
By Matthew Kauffman
The Hartford Courant

If it weren't for the tens of millions of gallons that people voluntarily consume every year, you'd swear the stuff was a "Saturday Night Live" joke -- a bottled drink that combines tomatoes and spices "and a great clam taste."

Clams. Now that's refreshment!

Welcome to the improbable world of Clamato, which stands alone in the supremely narrow "seafood blends" beverage category.

Clamato has been around 35 years. and it has shelf space in virtually every supermarket in America. Despite its ubiquity, Clamato has not caught on with the nation's vast Anglo market, although it has long been a popular choice among Hispanics. And therein lies a thorny challenge for Clamato's maker, Stamford, Conn.-based Mott's Inc.

Clamato plays a distant second to V8 in the "red juice" category, but it's eager to gain market share. To get there, should Mott's try to knock down what it dryly calls "the clam barrier" and go after the 98 percent of Anglo consumers who snub the product?

Or should the company devote its marketing resources to expanding its hold on the core Hispanic market, which, although smaller, has shown its affinity for Clamato?

Seven years ago, marketers at Mott's made their choice. And they chose wrong.

Clamato's brand managers never had a clear sense of why there is such a strong ethnic split on Clamato, and they tend to play down one widely rumored explanation: Clamato's underground reputation as an aphrodisiac in some Hispanic communities.

"That could play a role," said Georg Rasinski, Clamato's senior brand manager. "But I think it's the taste profile in general, and then being based on tomatoes. I mean, for Mexicans, tomatoes are just part of their diet.

"I think it's the seafood/tomato combination. Have you had ceviche? The seafood cocktail? That's a little bit where this product plays in. You see it all along the beaches. People drink it a lot in Acapulco. It's just part of the palate of the Latino, I think."

Whatever the reason for the Anglo clam barrier, Mott's figured in 1997 that if skeptical U.S. consumers would just try Clamato, they'd be hooked. So the company adopted a light-hearted 14 million campaign, with the ill-conceived tagline: "Great Taste. 99.9 percent Clam-Free."

But consumers, of course, weren't turned off by Clamato because it had too much clamminess. The psychological barrier was that it contained clam juice at all. Telling Anglo consumers that Clamato didn't have all that much of the ingredient that grossed them out was no way to move the merchandise.

But the company learned from its missteps, and in 2000, Mott's said "adios" to the general market, dumped its big ad agency in favor of a small Latino shop and developed Spanish-language ads for television, radio and billboards in key Hispanic markets around the country.

It worked, boosting sales by hundreds of thousands of cases and winning accolades for its architect, marketing director Omar Garcia, who developed advertising campaigns positioning Clamato as a social-occasion drink.

Mott's also has extended the line in the last two years, developing Clamato Campestre, with roasted garlic, cilantro and Worcestershire sauce; and more recently, Clamato Energia, which competes in the popular energy drink category led by Red Bull.

Today, although Clamato has just 6 percent of the "red juice" category, it has a 27 percent share among Hispanic consumers in the U.S., and that number has grown nearly 20 percent in the last four years.

But Mott's is still haunted by the clam barrier. While Clamato is strong in Mexico and parts of Central America, it is also a huge seller in Canada, thanks to a twist of fate decades ago. Shortly before Clamato was developed, bartender Walter Chell was asked to invent a drink to celebrate the opening of a new restaurant in Canada. He came up with a concoction that combined vodka, tomato juice, Worcestershire sauce and mashed clams, with a celery stick garnish. It's called the Bloody Caesar -- essentially, the National Cocktail of Canada.

Jul 20th, 2007

Clamato juice is a curiosity
By Ken Kaufman

Clamato is made from tomatoes and clam juice. Sounds to me like something fishy is going on!


Jul 21st, 2007

I am going to have to go on one of them brewery tours one of these days. I've nver seen this in stores, but as soon as I do, I know what my next bar bet is going to be. I think it's funny that I live in the city that it's produced in and I've never seen it.

Aug 3rd, 2007

I had another one last night, I gave a taste to a female friend of mine.
She did not like it at all.

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